London
A mechanical serif in six weights with italics, drawn from the structural logic of Edward Johnston's London Underground alphabet.
About
Taking Edward Johnston's 1916 Underground lettering as a reference point, this serif trades calligraphic warmth for a clean, constructed character that sits comfortably in contemporary editorial and identity work. The family runs from Thin to Black with matching italics across all weights, giving it practical range without straying far from its disciplined core. The Johnston connection gives it a legible cultural anchor without leaning on nostalgia.
Classification
Described as a clean and mechanical serif inspired by Edward Johnston's Underground alphabet, placing it in the mechanical serif tradition with constructed, geometric-leaning letterforms rather than humanist or calligraphic ones.