Olympukes 2012
Barnbrook · Barnbrook · 2012
A satirical pictogram font released for the 2012 London Olympics, extending Barnbrook's ongoing Olympukes project to critique the contradictions and commercialism of the modern Games.
About
Originally begun in 2004, the Olympukes project uses pictographic symbols in the style of official Olympic signage to tell an unofficial, critical story of the Games. The 2012 edition responds to the specific context of London hosting: austerity politics, surveillance culture, and corporate excess. It functions as political commentary delivered through the visual language of sport iconography.
Classification
A set of pictographic symbols rather than a conventional typeface; classified as display due to its purely symbolic, non-alphabetic character set used for editorial and satirical purposes.