Pack Soft
Bloom Type · Baptiste Guesnon · 2022
A single-weight rounded display face by Baptiste Guesnon, built around soft, boxy letterforms designed to pack as much character as possible into a tight footprint.
About
Pack Soft is the companion to Pack Hard, sharing the same compressed spatial logic but replacing sharp edges with fully rounded forms for a calmer, more approachable feel. Designed for dense, snug headlines, it includes case alternates and stylistic alternates alongside standard Latin coverage. Released in October 2022, it suits packaging, editorial display and branding that needs warmth without sacrificing presence.
Classification
A display typeface built around rounded, boxy letterforms with no sharp edges. Its bubbly, condensed character places it firmly in the display category, specifically as a rounded display face designed for dense headlines.