Bauer Media Group
Character Type · Henning Skibbe, Oleksandr Parkhomovskyy · 2023
A bespoke variable font family designed for Bauer Media Group's 2023 global rebrand, with letterforms that quietly embed the brand's triangular play-button motif.
About
Designed by Henning Skibbe and Oleksandr Parkhomovskyy at Character Type in partnership with Mutabor, this six-style family runs from Regular to Bold with matching italics and ships as a variable font. The play-button triangle from the Bauer Media Group logo is worked into the G and g glyphs, becoming more pronounced as weight increases, while rounded stroke junctions throughout echo the logo's rounded button form. It is a measured piece of brand typography that ties identity detail to type without resorting to novelty.
Classification
The typeface is a custom humanist sans-serif with friendly, open letterforms designed for brand communication; rounded stroke terminals and distinctive play-button-derived details in the G and g place it firmly in the humanist sans tradition.