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Commercial Type · Greg Gazdowicz
A variable text serif by Greg Gazdowicz built around flatness, with shaved overshoots and serifs that fade out as weight grows.
About
A variable serif by Greg Gazdowicz that takes urban signage as a cue, particularly the way applied vinyl stretches and compresses while staying readable. Round glyphs have their overshoots shaved off, producing a horizontal flatness offset by soft, rounded corners and blunt bracketed serifs. As weight increases the serifs progressively dwindle and disappear entirely at the heaviest weight. Sits between text and display, dense and dark but built to read at length.
Classification
A variable serif family that explores flatness, with shaved overshoots, soft rounded corners and blunt bracketed serifs that dwindle as weight increases. The heaviest weight loses serifs entirely.