Goldscheider
Commercial Type · Christian Schwartz · 2020
An elegant set of titling caps by Christian Schwartz, drawn from Ludwig Goldscheider's Phaidon lettering and first used as the masthead of Document Journal.
About
A set of titling caps by Christian Schwartz, drawn loosely from the elegant lettering Ludwig Goldscheider used in the lush but affordable monographs he wrote, edited, designed and published as co-founder of Phaidon in the early twentieth century. Books on Da Vinci, El Greco, Michelangelo and Holbein supplied the main inspiration. Schwartz first drew the face for Nick Vogelson in 2020 as the nameplate for Document Journal, then completed it as a full titling set used by the magazine until it folded in 2026. Suits art-book covers, fashion mastheads and luxury identities wanting period elegance without revival cliche.
Classification
Commercial Type frame Goldscheider as a titling face drawn loosely from the elegant lettering Ludwig Goldscheider used in early twentieth-century Phaidon monographs.