Graphik Devanagari
Commercial Type · Hitesh Malaviya · 2021
Hitesh Malaviya's Devanagari companion to Graphik, open and optimistic for editorial and brand work.
About
A Devanagari companion to Graphik by Hitesh (Rocky) Malaviya, with creative direction from Shiva Nallaperumal at November. The adaptation extends Graphik's plain, vanilla character into Devanagari, using generous proportions and unadorned shapes for clear legibility and an optimistic openness. Nine weights from Thin to Super sit alongside the Latin master, making the pair useful for publications, identities and product systems working across Hindi, Marathi and other Devanagari languages.
Classification
Commercial Type frame Graphik Devanagari as Hitesh Malaviya's adaptation of the Graphik concept to Devanagari, with creative direction by Shiva Nallaperumal at November, using generous proportions and unadorned shapes for an open, optimistic feel.