Neue Haas Grotesk
Commercial Type · Max Miedinger
A faithful restoration of Miedinger's original Neue Haas Grotesk in Display and Text optical sizes, drawn for Bloomberg Businessweek in 2010.
About
A faithful restoration of Max Miedinger's original Neue Haas Grotesk by Christian Schwartz and Berton Hasebe, completed for Richard Turley's 2010 redesign of Bloomberg Businessweek. Rather than reworking Helvetica, the brief was to bring Miedinger's metal shapes and spacing back to life. The family covers two optical sizes, Display from XXThin up to Black and Text from Roman to Bold, with matching italics and access to Miedinger's original alternates including the straight-legged R and a comma-like cedilla. Sits comfortably in editorial, identity and product work where you want Helvetica's voice closer to its first state.
Classification
Commercial Type describe Neue Haas Grotesk as Christian Schwartz and Berton Hasebe's restoration of Max Miedinger's original metal Neue Haas Grotesk, produced for Richard Turley's 2010 redesign of Bloomberg Businessweek, with Display and Text optical sizes faithful to Miedinger's shapes and spacing rather than later Helvetica revisions.