Platform
Commercial Type · Berton Hasebe with Ilya Ruderman
Berton Hasebe's first Commercial Type release, a geometric sans that plays with the crudeness of simplified letterforms rather than chasing perfection.
About
A geometric sans by Berton Hasebe, drawn with Ilya Ruderman for Cyrillic support, and Hasebe's first release for Commercial Type. Ten styles run from Hairline through Bold with matching italics. Where most geometric sans pursue perfection, Platform leans into the inherent crudeness of letters reduced to their simplest essence, distilling ideas from contemporary graphic design into typographic forms. Suits identity, editorial and packaging work that wants a clean, contemporary geometric voice.
Classification
Commercial Type describe Platform as an exploration of how the twentieth-century geometric sans can be approached contemporarily, leaning into the inherent crudeness of letters reduced to their simplest essence rather than chasing geometric perfection.