Sanomat
Commercial Type · Paul Barnes · 2013
Paul Barnes's hybrid serifless roman drawn for the 2013 tabloid redesign of Helsingin Sanomat, with humanist curves echoing Finnish design and a wide multi-width family.
About
A four-width family by Paul Barnes, drawn as the primary headline face for Sami Valtere's 2013 redesign of Helsingin Sanomat when Finland's largest daily moved from broadsheet to tabloid. Seven weights run from Light to Black with italics across Sanomat, Sanomat Condensed, Sanomat X Condensed and Sanomat Text, plus variable fonts. Sits as a hybrid serif with flared sans terminals, in the lineage of Optima and Albertus, with humanist curves that echo Finnish twentieth-century architecture and design. Suits newspapers, fashion, beauty and any editorial system that wants warm authority.
Classification
Commercial Type describe Sanomat as a hybrid serif with flared sans terminals, influenced by serifless romans like Optima and Albertus. Drawn for Sami Valtere's 2013 tabloid redesign of Helsingin Sanomat, with humanist curves echoing Finnish twentieth-century architecture.