Effra
Dalton Maag · Jonas Schudel, Azza Alameddine, Hanna Donker, Fabio Haag, Ben Jones, Samir Reis, José Solé · 2024
A multi-script humanist sans drawing on Caslon Junior's early sans letters, Red Dot Design Award winner, with extensive Weight and Italic variable axes.
About
A humanist sans led by Jonas Schudel and developed with Azza Alameddine, Hanna Donker, Fabio Haag, Ben Jones, Samir Reis and José Solé, tracing its heritage to the early sans letters of Caslon Junior. Nine weights run from Hairline to Black with matching italics, and a 2-axis variable font handles Weight and Italic. Multi-script coverage across Arabic, Cyrillic, Greek and Latin Extended and a Red Dot Design Award make it a serious workhorse for global brand systems, editorial and product work that wants a calm, open voice.
Classification
Dalton Maag describe Effra as a contemporary humanist sans tracing its heritage to the early sans letters of Caslon Junior, Red Dot Design Award winner, with clean lines and open shapes across extensive Weight and Italic variable axes.