Lubalin Recast Serif
Dalton Maag · Yingtong Tan, Angel Kwong

A geometric slab serif by Yingtong Tan and Angel Kwong, recasting Herb Lubalin's 1970s slab as a partner to Lubalin Recast Sans.
About
A geometric slab serif by Yingtong Tan and Angel Kwong that revives Herb Lubalin's 1970s slab and partners it with Lubalin Recast Sans. The variable font carries a Weight axis from Hairline to Black with matching italics, plus a Tracking axis and the family's signature ligatures, swash alternates and forwards and backwards slants. Reach for it on editorial covers, fashion mastheads, packaging and posters where you want the warmth and quirk of seventies American display type.
Classification
Dalton Maag describe Lubalin Recast Serif as a fresh take on a classic geometric slab serif designed in the 1970s by Herb Lubalin to complement his existing sans, updated with an extensive Weight axis and the original's unusual ligatures and alternates.