Plume
Dalton Maag · Bruno Maag
An italic-led serif by Bruno Maag inspired by early italic typewriter fonts, with a Text family and a more expressive Advertising cut.
About
A serif by Bruno Maag rooted in the italic typewriter typefaces of the early twentieth century. Six styles run across Regular and Bold with true italics, plus an Advertising cut with adapted shapes for headline use. Whimsical shaping, unusual serif placement, prominent diacritics and playful outstrokes give it an editorial voice that leans into character rather than neutrality. Suits literary editorial, packaging and titling that want warmth and personality.
Classification
Dalton Maag describe Plume as a flowing serif initially inspired by the elegance of early italic typewriter fonts, combining beauty and functionality with high legibility and supremely expressive forms.