Yasashii
An Art Deco display face drawing on Japanese cosmetic packaging and poster lettering from the late 19th and early 20th centuries.
About
Rooted in the decorative lettering found on Japanese cosmetics and posters of the Meiji and Taisho eras, Yasashii pairs geometric structure with delicate detailing characteristic of Art Deco design. The result sits somewhere between the formal rigidity of Western Art Deco and the refined ornamental sensibility of Japanese commercial art. Well suited to branding, packaging and editorial work where a sense of period elegance is required.
Classification
An Art Deco display typeface drawing on Japanese cosmetic packaging and poster lettering from the late 19th to early 20th century; the decorative, structured character places it firmly in the display category with an art deco subcategory.