Maskots
ECAL Typefaces · Jonathan Bruun · 2024
A narrow grotesque by Jonathan Bruun rooted in early advertising and signage models, ranging from Regular to Black with matching italics.
About
Designed by Jonathan Bruun between 2024 and 2026, Maskots emerged from a class on optical sizes at ECAL, originally conceived as a display cut alongside a body text style before the display strand developed into its own full family. Its narrow proportions echo early grotesque letterforms tied to advertising and signage, giving the family an expressive, direct character at large scale. The range from Regular to Black with matching italics keeps it functional at smaller sizes without sacrificing its display origins.
Classification
Maskots draws explicitly on early grotesque models with narrow proportions associated with advertising and signage, placing it squarely in the grotesque sans-serif tradition with a display-oriented character.