Geogrotesque
A semi-modular geometric sans with subtly rounded terminals, designed for display and intermediate-length text across seven weights.
About
Built on a consistent formal principle with optical corrections that allow the system to function as a workable alphabet, Geogrotesque sits between geometric rigidity and approachable warmth thanks to its rounded finish. Fourteen fonts cover seven weights from Thin to Bold, each with a matching italic, with the lighter cuts particularly intended for large-scale display use. Real-world adoption spans sports, editorial and institutional contexts, including Puma, Sports Illustrated and One World Observatory.
Classification
Geogrotesque combines a semi-modular geometric construction with subtle rounded terminals, placing it at the intersection of geometric and grotesque sans-serif traditions. The optical adjustments and warm finish distinguish it from purely mechanical geometric sans-serifs.