F37 Haggler
F37 Foundry · Rick Banks
A punchy compact grotesque pitched at London market traders and retail signage, where Black and Bold shout from a stall front.
About
A compact grotesque by Rick Banks, drawn with London street markets in mind. Twelve styles run from Regular to Black with matching italics. F37 set the family against shop signage, clearance offers and the cadence of a haggling trader, and pair it with F37 Zagma Mono for receipts and pricing details. Useful for retail identity, food markets, posters and any brand that wants a sturdy, slightly cheeky voice.
Classification
F37 set Haggler against London market traders and street-sale energy, sample lines name Portobello Road, Rodney from Only Fools and Horses and shop signage. The drawing is a sturdy, slightly compressed grotesque with strong personality at heavy weights.