F37 Holborn
F37 Foundry · Rick Banks
A wide geometric sans nodding to 1970s Letraset and London's Holborn, drawn to flex from corporate to playful across nine weights.
About
A wide geometric sans by Rick Banks, named for the Holborn area of London and rooted in the Letraset era of the 1970s. Eighteen styles run from Hairline to Black with matching italics, and the family extends across Arabic, Cyrillic and Greek scripts. F37 describe the tone as both playful and corporate, which makes it useful for editorial titling, identity systems, modernist-inflected branding and posters that need long horizontal letterforms.
Classification
F37 reference Letraset 1970, Lincoln's Inn Fields and modernist design alongside Holborn. The drawing is a wide geometric sans with a long weight axis from Hairline to Black, scripted to read as playful and corporate at once.