F37 Hooj
F37 Foundry · Rick Banks
A geometric sans that tips its hat to Futura, Erbar and Kabel, then names itself after the Hooj Choons house label.
About
A geometric sans by Rick Banks that openly references Paul Renner's Futura along with Erbar, Kabel and Super Grotesk. Fourteen styles run from Thin to Black with matching italics, and a companion Arabic extends the system. The name nods to the 1990s house label Hooj Choons, and F37 frame the family around club records and Mediterranean nightlife. Suits identity for music, hospitality, fashion and editorial design that wants a clean Bauhaus-era geometry.
Classification
F37 describe Hooj as a shameless tribute to Paul Renner's Futura and the wider family of German geometric sans like Erbar, Kabel and Super Grotesk. Reference points include 1990s house label Hooj Choons, with sample lines like 'Cafe del Mar' and 'Three Drives - Greece 2000'.