MAD Serif
Font Club Belgica · Dries Wiewauters · 2017
A serif typeface by Dries Wiewauters constructed on a 45 UPM grid, drawing its formal logic from the plotter typefaces used in early CAD systems.
About
MAD is an acronym for Machine Aided Design, and the typeface's letterforms are built on the same grid-based constraints that governed plotter output in early computer-aided drafting. MAD Serif pairs the family's characteristic harshness with sharper, more delicate terminals, making it serviceable across headline and body copy sizes. Four weights from Light to Black are offered with italics, and a filled variant doubles the range; STD and PRO licensing tiers separate the core character set from OpenType features and stylistic alternates.
Classification
MAD Serif is constructed on a strict 45 UPM grid derived from CAD plotter typefaces, giving it a geometric rigidity unusual in serif type; its sharp, constricted connections and grid-based construction place it firmly in geometric serif territory.