Supermarker
Fontwerk · Ulrike Rausch · 2020
sans-serifgrotesqueitalic
A grotesque sans by Ulrike Rausch built around retail and point-of-sale communication, released in 2020 with a 2022 update.
About
Designed by Ulrike Rausch with an explicit brief around retail persuasion, the family runs six weights from Thin to Black, each with a matching italic. The proportions and weight range suit supermarket packaging, price tags and promotional display work as much as body copy, with sample text drawn from product ingredients lists and sale callouts. Released in 2020 and updated in 2022.
Classification
A contemporary sans-serif with a retail and display orientation, sitting within the grotesque tradition with lively proportions suited to packaging and signage contexts.
Weights
ThinLightRegularMediumBoldBlack
Languages
Latin
Tags
grotesqueretailpackagingdisplayadvertisingcommercial