Carter One

About

Carter One is built for headlines and poster work where boldness and personality are paramount. Its thick strokes and confident proportions recall signage and advertising type from the 1950s and 60s, lending warmth and authority to branding and packaging projects. Available only in a single regular weight, it is a one-purpose face used best at large display sizes.

Classification

A bold, chunky display serif with pronounced slab-like qualities and strong contrast, evoking mid-century American commercial lettering. The letterforms are assertive and tightly spaced, designed for impact at large sizes.

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