Forza
Hoefler & Co · Jonathan Hoefler · 2010
An industrial sans serif by Jonathan Hoefler with squared joints and clipped corners, built for athletic and broadcast settings where the lettering needs to look engineered.
About
A sans serif by Jonathan Hoefler that recasts the geometric model in an industrial register, with squared joints, clipped terminals and a slightly mechanical posture. Six weights from Thin to Black with matching italics, plus a Screensmart cut for interfaces. Forza reads as athletic and engineered, which is why it shows up across broadcast graphics, sports identities and product design, but it remains a working text-and-display sans rather than a single-purpose display face.
Classification
H&Co classify Forza as an industrial sans serif with squared joints and clipped terminals, drawing on the lettering of mid-twentieth-century industrial product design and signage. Sits between geometric sans and engineered display sans.