Isotope
Hoefler & Co · Jonathan Hoefler and the H&Co Design Studio · 2014

A square-shouldered display sans with an industrial and athletic edge, built for headlines, sports identities and technical work.
About
A square sans by Jonathan Hoefler and the H&Co studio, drawn with squared curves and tight terminals that recall stencilled industrial lettering, sports kit numbering and instrumentation. Five weights with italics give a compact display family for headlines, packaging and identity work where Knockout would feel too newspaper and Gotham too neutral.
Classification
A square-shouldered display sans inspired by industrial and athletic lettering, drawn with squared curves and a technical edge for headlines, kits and packaging.