Knox
Hoefler & Co · Jonathan Hoefler and the H&Co Design Studio · 2018

An inline and shadowed display serif drawing on nineteenth century show lettering for signage and packaging.
About
A display family by Jonathan Hoefler and the H&Co studio, built around an inline serif and its shadow companion. It looks back to the chromatic show lettering of nineteenth century playbills and shopfronts, with high-contrast forms and detailed interiors. Suited to packaging, drinks branding and editorial titling where a sense of theatre is wanted.
Classification
A display family of inline and shadowed serifs inspired by nineteenth century show lettering, drawn for spirited signage and packaging.