Nitro & Turbo
Hoefler & Co · Jonathan Hoefler · 2011
A sloped display pair drawn for the New York Jets identity, pairing an aggressive 28 degree italic with a matching backslant.
About
A display family by Jonathan Hoefler, originally drawn for Pentagram's identity work on the New York Jets. Nitro is an aggressively sloped italic of massive weight, rooted in the heavy slanting lettering the team had used through its history. Turbo is the backslanted counterpart, a contra-italic that lets the family read correctly on both sides of a moving vehicle. Both share a 28 degree slope, so the family suits action graphics, sports identity, transport liveries and any setting where typography needs to imply force and motion.
Classification
H&Co frame Nitro and Turbo as a sloped display pair built from a single extreme italic. Nitro is an aggressively sloped italic at heavy weight; Turbo is its backslanted counterpart. Both share a 28 degree slope, more than double the angle of most italics.