Verlag
Hoefler & Co · Jonathan Hoefler, Tobias Frere-Jones · 2006
A geometric sans from Hoefler & Co commissioned by the Guggenheim, drawn from 1930s American modernism rather than European Bauhaus geometry.
About
A geometric sans by Jonathan Hoefler and Tobias Frere-Jones, commissioned by the Guggenheim Museum and rooted in the lettering Frank Lloyd Wright applied to the building's facade. Five weights from Light to Black with matching italics, plus Compressed and Condensed widths for tighter measures. Sits in cultural institutions, civic identity and editorial systems that want geometric clarity with an American rather than European accent.
Classification
H&Co classify Verlag as a geometric sans rooted in the lettering of the Guggenheim Museum, drawing on 1930s American modernism rather than the German Bauhaus geometric tradition.