Vitesse
Hoefler & Co · Jonathan Hoefler, Tobias Frere-Jones · 2010
A geometric slab from Hoefler & Co built on a softened square skeleton, drawing on motorsport and industrial lettering rather than the literary slab tradition.
About
A geometric slab serif by Jonathan Hoefler and Tobias Frere-Jones, drawn around a square armature with gently rounded corners. Six weights from Thin to Black with matching italics. Reaches for the visual world of dashboards, race liveries and industrial signage, which makes it useful for sports, automotive and technical brands wanting a slab that feels engineered rather than bookish.
Classification
H&Co classify Vitesse as a geometric slab serif, built on a square skeleton with rounded corners, evoking the lettering of motorsport, dashboards and industrial signage rather than the literary slab tradition.