Whitney
Hoefler & Co · Tobias Frere-Jones · 2004

A humanist sans from Tobias Frere-Jones drawn for the Whitney Museum to handle both wayfinding and editorial setting in one family.
About
A humanist sans by Tobias Frere-Jones, originally drawn for the Whitney Museum to handle wayfinding and editorial running text inside the same identity. Six weights with matching italics, plus Narrow, Condensed and ScreenSmart cuts. Ends up in a lot of corporate, institutional and editorial systems that want a sans which is calm at text size but still legible on a sign.
Classification
H&Co classify Whitney as a humanist sans designed to bridge editorial and signage use, drawn for the Whitney Museum to perform both as wayfinding and as continuous text.