Reklame Script
HvD Fonts · Mark Simonson · 2011
A connected display script drawn from mid-20th century advertising lettering traditions, available in seven weights from Thin to Black.
About
Reklame Script takes its cues from the hand-lettered commercial signage and print advertising of the 1940s and 50s, giving it a warm, confident rhythm that suits both large display settings and lighter editorial uses. The range of seven weights makes it unusually versatile for a script face, allowing it to work from delicate headlines through to punchy poster-weight settings. Its origins in advertising lettering give it an approachable, unpretentious quality distinct from formal calligraphic scripts.
Classification
Reklame Script is a connected casual script inspired by mid-20th century advertising lettering, placing it firmly in the display script category with a retro commercial character.