Locha
In-House Intl · Alexander Wright, Michu Benaim Steiner, Rodrigo Fuenzalida
A softly geometric sans in five stylistic variants, drawing on the rounded warmth of 1970s hand-painted signage for branding, editorial and environmental use.
About
Designed by Alexander Wright and Michu Benaim Steiner at In-House International, with type development by Rodrigo Fuenzalida, Locha takes its cues from the circular lettering of 1970s storefronts and public signage. Five styles cover the range from a straightforward Regular and a sturdy Slab to two diagonal variants that add rhythm and movement, plus a Soft cut for warmer applications. Extended Latin character support runs across all five styles, making it workable across a broad range of European languages.
Classification
Locha is a softly geometric sans-serif with rounded counters and flowing connections, drawing on the circular warmth of 1970s signage lettering while maintaining contemporary versatility. The Slab and Soft subfamilies extend the family beyond strict sans-serif territory, but the core construction is geometric sans.