A geometric grotesque with Futura and Johnston Sans in its lineage, offered in six weights with a secondary 'Altiverse' set of geometrically constructed alternates for display use.
About
Six weights from Light to Black give Factor B a workable range for both text and display settings, while the Altiverse alternate set adds geometric personality suited to logotypes and headlines. Caps and ascender heights are intentionally varied rather than strictly uniform, softening the rigidity typical of pure geometric grotesques. Extended Latin and Cyrillic coverage makes it viable for multilingual branding and web projects.
Classification
Described explicitly as a geometric grotesk drawing conceptual inspiration from Futura and Johnston Sans, with a rational approach and geometrically constructed alternates in the Altiverse set.