American Grotesk
Klim Type Foundry · Kris Sowersby · 2024
A reprisal of Franklin Gothic by Kris Sowersby, leaning into American vernacular grotesques for editorial and persuasive work.
About
A grotesque sans by Kris Sowersby that reworks Franklin Gothic, the typeface Klim describe as a fixture of American graphic vernacular and persuasive communication. Fourteen styles run across seven weights from Thin to Black with matching italics, and the family extends into American Grotesk Condensed and American Grotesk Compressed for tighter measures and posters. Sits in editorial, campaign and identity work where you want the warmth and rhythm of Franklin without its dated contours.
Classification
Klim classifies it as Lineal: Grotesque; a reprisal of Franklin Gothic, framed as a key part of American graphic vernacular history, particularly persuasive communication, drawn at a moment of contested authorship and authenticity.