Founders Grotesk
Klim Type Foundry · Kris Sowersby · 2010
A grotesk family rooted in early 20th century British models and Helvetica's Halbfett spacing, made for modern editorial and brand work.
About
A grotesk by Kris Sowersby that pulls rudimentary geometry and serpentine curves from Millar & Richard's Grotesque series, details from H. W. Caslon's Doric, and tight spacing strategies from Helvetica's Halbfett (Medium) headline metal cuts. Five upright weights run from Light to Bold across ten styles, and the wider system extends into Founders Grotesk Text, Mono, Condensed and X-Condensed. Common in editorial, fashion and brand identity when the brief calls for a slightly warmer, less corporate alternative to Helvetica.
Classification
Klim classifies it as Modern: Lineal/Grotesque; an amalgamation of classic grotesks drawing on Millar & Richard's early 20th century Grotesque series, H. W. Caslon's Doric series, and the tight spacing of Helvetica's Halbfett (Medium) headline metal cuts from the late 1950s.