LL Circular
Lineto · Laurenz Brunner · 2013
Laurenz Brunner's geometric grotesque, begun in 2008 and released in 2013, that tempers pure geometry with warmth to produce one of the most widely adopted sans-serifs of the past decade.
About
Developed over five years before its 2013 release, LL Circular sits in the lineage of Futura and Avenir but departs from strict geometry through carefully judged idiosyncrasies that make it more approachable at text sizes. Eight weights with matching italics cover editorial, advertising and identity work equally well. The family has since expanded to cover Cyrillic, Greek, Hebrew, Arabic, Vietnamese and Devanagari, with additional script collaborators including Ilya Ruderman and Titus Nemeth.
Classification
Explicitly designed as a geometric grotesque in the tradition of Futura and Erbar Grotesk, with Brunner evolving the approach from purely geometric to one that incorporates warmth and measured idiosyncrasy by release.