LL Riforma
Lineto · NORM (Dimitri Bruni, Manuel Krebs, Ludovic Varone) · 2018
A geometric sans reconstructed from a 1972 Italian corporate identity proposal, developed over five years of live project use by Zurich studio NORM.
About
Originating from a set of 14 colour slides documenting an elaborate but never-realised Italian corporate identity for a company called Italcore, Riforma was built outward from a single documented weight, expanding to five — Light, Regular, Medium, Bold and Heavy — each with italics. The angular terminal cuts, available via stylistic set 1, echo the logotype version visible in the original 1972 presentation boards. Symbols, arrows and graphic elements drawn from the source material are embedded as OpenType features throughout the family, with a monospaced variant, LL Riforma Mono, released in 2024.
Classification
A systematic geometric sans with distinctive angular terminal cuts, developed by the Zurich studio NORM from a 1972 Italian corporate identity typeface. Its proportions and methodical weight range place it firmly in the geometric sans tradition.