LL Ruder Plakat
Lineto · Hans-Christian Pulver, Arve Båtevik, Anatole Couteau · 2022
A digital revival of Emil Ruder's wood-type poster font, developed at AGS Basel in the early 1950s and brought to digital form via Hans-Christian Pulver's archival proofs and subsequent reworking at Lineto.
About
Originally designed by Emil Ruder with students at Allgemeine Gewerbeschule Basel, the typeface's strict grid logic and modular letter construction made it an outlier among contemporary poster types. Hans-Christian Pulver, who trained under Ruder himself, digitised and refined the face in his late seventies from proofs he had made before the school's printshop closed in 2001. At Lineto, Arve Båtevik and Anatole Couteau expanded the character set and introduced a variable version, with Ruder Plakat Maxi added as a companion.
Classification
A digital revival of Emil Ruder's wood-type poster font, characterised by strict modularity, grid-based construction and an absence of calligraphic influence; it functions primarily as a display face for large-scale use.