Rolls

A five-weight grotesque sans from Ludwig with matching italics, pitched at editorial and cultural institution work.
About
Ten styles spanning Light to Black with companion italics make Rolls a versatile workhorse for editorial and identity contexts. The specimen leans into cultural and literary settings, from museum branding to long-form prose, suggesting a typeface comfortable across both display and text sizes. A clean, contemporary grotesque without strong idiosyncrasies.
Classification
The specimen text and editorial usage suggest a clean grotesque sans-serif with clear humanist influences, offering five weights with matching italics suited to editorial and branding work.