AdGothic
Manic Type · Jamie Chang · 2023
A contemporary revival of Robert Wiebking's 1917 Advertisers Gothic, extended across four widths with OpenType alternates and variable font support.
About
Jamie Chang's interpretation of Advertisers Gothic preserves the bold, high x-height character of the original while adding practical width variants from Regular through to Compressed. Stylistic sets offer alternate forms for the tittle, A, e, t and hmn letterforms, giving designers meaningful control over the typeface's personality. A variable font is available on request, making it flexible for motion and screen applications.
Classification
A bold, high x-height grotesque sans derived from Advertisers Gothic, a classic American advertising typeface from 1917, with condensed and compressed widths suited to display and headline use.