Owners
MCKL · Jeremy Mickel · 2021
A 98-style display family by Jeremy Mickel rooted in Los Angeles hand-painted signage, spanning seven widths from XXNarrow to XXWide across seven weights with matching italics.
About
Drawing from the International Style grotesque tradition as reinterpreted by vernacular LA signmakers, the family captures the quirk and warmth of letterforms stretched to fill irregular spaces. Seven widths run from XXNarrow to XXWide, each with seven weights from XLight to XBlack and matching italics, offering 98 styles in the core widths family. Tight default spacing gives it a logo-like density at display sizes, whilst a separate Text subfamily extends usability down to smaller settings.
Classification
Rooted in International Style sans-serif letterforms but filtered through Los Angeles vernacular hand-painted signage, giving it an expressive, warm quality distinct from neutral grotesque revivals.