New Hero
Newlyn · 2015
A geometric sans developed over nine years for wayfinding and environmental use, covering Latin, Cyrillic, Greek and Georgian across ten weights.
About
Developed over nine years, New Hero takes the civic utility of signage typefaces like DIN or Interstate as its starting point, then strips out their idiosyncratic detailing in favour of clean vertical terminals and a slightly narrowed 'm'. Ten weights run from Hairline to Super, each with small caps across all supported scripts; the Cyrillic and Greek cuts won Granshan Awards and appeared in Typographica's Best Typefaces of 2015. An optional Accessibility Set modifies the letterforms 'a', 'g', 'l', 'J' and '1' for compliance with W3C guidelines, making it a practical choice for public sector and broadcast contexts.
Classification
New Hero pairs functional geometry with clean vertical terminals and a slightly narrow 'm', placing it squarely in the geometric sans tradition, with a civic and wayfinding orientation rather than a purely abstract or Bauhaus-derived one.