New Vision
A geometric neo-grotesque with angled stem terminals designed for editorial and brand contexts that demand clarity and authority without editorial bias.
About
The defining feature is the perpendicular cut on terminals in letters like 'c' and 's', drawing the eye toward the curve's centre and lending the face a sense of mechanical precision. Ten weights from Hairline to Black make it practical across display and body text. The design is pitched at media, news and corporate uses where an unadorned, trustworthy voice is preferred over expressive personality.
Classification
Described explicitly as a geometric neo-grotesque; the angled stem terminals and perpendicular cuts are characteristic of a geometric approach to the grotesque tradition, combining mechanical precision with neutral, unassuming forms.