Yumex
OH no Type · Zrinka Buljubašić and Gen Ramírez
A mid-century sans and script pairing by Zrinka Buljubašić and Gen Ramírez, inspired by the unlikely cultural crossover between Yugoslav and Mexican pop graphics of the 1950s and 60s.
About
Yumex comes in two families: a geometric sans in seven weights with roman and italic cuts, and a companion script in seven weights, totalling 21 styles and two variable fonts. The concept draws on the period when Yugoslavia, unable to import Soviet or American films, developed a genuine enthusiasm for Mexican cinema, spawning graphic material that boldly combined sans-serifs with expressive scripts. The result is a type family with a specific and well-researched cultural premise, as useful for editorial and display work as it is for identity projects that want warmth and period flavour.
Classification
Yumex is a geometric-leaning sans-serif with a mid-century sensibility, paired with a companion script family that together reference 1950s–60s Yugoslav and Mexican pop culture graphics.