Pharma
Optimo · Julien Gaillardot · 2000
Julien Gaillardot's organic-technological sans, with rounded junctions and ink-trapped terminals adapted for print and screen.
About
A sans-serif by Julien Gaillardot, initiated in 2000, that explores the interconnection between organic and technological aesthetics. Condensed geometric letterforms mutate along multiple axes, with rounded forms appearing at junctions and terminals as soft joints or, in other instances, as ink traps. Two weights with italics in standard and Condensed widths give the family a pragmatic range tuned for both print and screen.
Classification
Optimo describes Pharma as a sans-serif inspired by the interconnection between organic and technological aesthetics, with rounded forms at junctions and terminals that act as either soft joints or ink traps.