Reply
Optimo · François Rappo
François Rappo's geometric mid-century sans inspired by Frank Lloyd Wright's correspondence typewriter version of Vogue Intertype.
About
A geometric sans by François Rappo, drawn from research into American ephemera of the 1950s. Where Frank Lloyd Wright's preferred correspondence typeface was a typewriter version of Vogue Intertype, an American Art Deco-Constructivist sans cut in the early 1930s, Rappo took the simplified, refined drawing and reimagined it for contemporary use. Six weights with italics give Reply a colourful personality fit for editorial systems and identity work that wants a quiet mid-century anchor.
Classification
Optimo describes Reply as a geometric typeface loosely inspired by Frank Lloyd Wright's correspondences, which used a typewriter version of Vogue Intertype, an American Art Deco-Constructivist sans of the early 1930s.