Atahualpa
Pampatype · Alejandro Lo Celso · 2017
A reverse contrast slab serif by Alejandro Lo Celso, drawn in the spirit of Argentinian folk musician Atahualpa Yupanqui, balancing sturdy structure with delicate, warmly drawn letterforms.
About
Designed by Alejandro Lo Celso and released in 2017, the family spans six weights from Blanca to SúperNegra, each with an italic, across 12 styles in total. The reverse contrast treatment is handled with restraint, giving the typeface an informal, handcrafted quality that works in long reading as readily as in poster and logo settings. It was named a Typographica Favourite of 2017 and received a Certificate of Excellence at the Tipos Latinos 8th Biennale in 2018.
Classification
Pampatype classify it as a slab serif with reverse contrast, combining sturdy structure with delicate drawing qualities; the hybrid character places it firmly in the slab category with an expressive, display-capable personality.