Dilemma
PS Type Lab · 2023
A double-axis variable font originally commissioned for the Creative Works 2023 design conference in Memphis, TN, with weight and italic axes spanning Regular to Black.
About
Created for the visual identity of Creative Works 2023, a Memphis-based design conference, the font operates across two variable axes controlling weight and italic. The family runs from Regular through Medium, Bold and Black, each with a corresponding italic, all accessible as a single variable font file. Its conference origins give it a focused, display-oriented character suited to identities and editorial headings.
Classification
A double-axis variable font with weight and italic axes, designed for conference branding; its expressive, high-contrast forms and variable nature place it firmly in the display category.