A playful display typeface with exaggerated proportions and rounded structural forms, intended for branding, packaging and editorial headlines.
About
Built around irregular rhythms, curved transitions and dynamic spacing, Hupla aims to feel lively and spontaneous whilst staying visually controlled. Five weights from Light to Bold serve headline and display settings in branding, packaging, motion graphics and cultural communication. The typeface covers 221 Latin languages across 720 glyphs with OpenType support.
Classification
Explicitly positioned as a display typeface with playful proportions, exaggerated rhythm and bold structural forms combined with rounded details, placing it firmly in the expressive display category rather than a neutral text or serif classification.