BD Discount
Type Different · 2003
A tightly geometric grotesque originally drawn for the Büro Discount logotype in 2003, updated in 2023 with improved kerning, expanded glyphs and stylistic alternates.
About
Born from a 2003 logotype commission, BD Discount is a geometric sans with a clean, constructed character suited to logotyping and titling work. Its 2023 revision added two stylistic sets with alternate letterforms, better kerning and a broader glyph set, whilst keeping the family to two weights: Regular and Bold. Latin script coverage spans Western European languages including French, German, Portuguese and Swedish.
Classification
Described explicitly as a geometric grotesk sans serif, with circular constructions and a logotype-first design ethos that places it firmly in the geometric grotesque tradition.