Gumption Caps
Typozon · Cristian Vargas · 2020
A single-weight all-caps display typeface commissioned by Lippincott for Gumption Coffee's brand identity, designed by Cristian Vargas at Typozon.
About
Designed by Cristian Vargas as a bespoke commission for Gumption Coffee, an Australian specialty coffee brand expanding across the United States, the typeface was developed in partnership with Lippincott as part of a broader visual identity system. It exists in one weight, caps only, with Basic Latin and Latin-1 coverage. The identity work was recognised by Underconsideration, and the typeface licence remains exclusive to Gumption Coffee until October 2025.
Classification
An all-caps custom display typeface designed for brand identity use, with no lowercase and a single weight, placing it firmly in the display category rather than a general-purpose serif or sans-serif.